Athena
An analytics partner that investigates web traffic, paid search, and form conversions across Matomo, Google Ads, and Gravity Forms to answer “why did our numbers change.”
Athena is an AI specialist for marketing teams who want answers without opening five dashboards. Email her “why did traffic drop last week” and she’ll pull the Matomo period comparison, look at referrers, check whether paid search campaigns shifted, and bring back a short written brief that ties the threads together.
She also reads form submission data from Gravity Forms and connects it back to email engagement history, so “which campaign actually drove leads” becomes a single email instead of a half-day analysis. Numbers come back with the context that explains them.
Questions Athena can answer
- Why did traffic drop last week?
- What were the top pages in March?
- How did our Google Ads campaigns perform this quarter?
- Which form submissions came from the spring email campaign?
- Compare this month’s traffic to the same month last year.
Want a specialist like Athena for your own team? Email [email protected].